Eric Krell Joins Beyond Budgeting Round Table as Chief Content Officer

December 7, 2009

Dallas, Texas - November 16, 2009 - The Beyond Budgeting Round Table of North America has announced that noted writer Eric Krell will join the organization as Chief Content Officer.

Krell will be responsible for helping BBRT expand its case-based research into how leading edge companies are moving to continuous planning and adaptive control and eliminating their traditional budgeting practices. As a leading edge authority on enterprise risk management Eric joins the BBRT roster of thought leaders that are transforming the value derived from finance operations.

In the past six years, Eric Krell has authored more than 250 articles on business issues with a bottom-line focus. He regularly covers corporate finance and the CFO’s challenges, IT financial management, HR’s evolution, and corporate governance and risk management. His vertical expertise includes professional services, manufacturing, life sciences and the enterprise software sector.

Krell’s writing has appeared in Consulting, Business Finance, CRM, HR Magazine, Training, Internet World, Windows & .NET, and the Baylor Business Review. Most recently he has been investigating how the Sarbanes-Oxley Act influences corporate management, planning and investment; the growing importance of business continuity planning; and whether or not Churchill Downs’ big bet on CRM is paying off (in a 12-part series for CRM magazine).

Steve Player, Program Director of BBRT North America, says “I’m exited to have one of the country’s best writers joining our research operations. He brings an expertise in both content and communication methods that will greatly expand how we reach Beyond Budgeting members and the broader finance community as a whole.”

The appointment is part of BBRT’s goal to reach the finance community in multiple ways including print media, audio, video, and new social media approaches. Krell will expand our reach and help accelerate our members’ improvement plans. He begins his new role effective immediately.

Direct Media Inquiries To:
Tiffany Wolford
Director of BBRT Member Services
Beyond Budgeting Round Table
214-239-0155
tiffany@theplayergroup.com